Evan Williams is, by design, a bargain bourbon brand operating under the umbrella of the Heaven Hill family of brands (whose brands also include Elijah Craig, Larceny, McKenna and many more). Ranging from $10 on the low end to $25 for top-of-the-line, Evan Williams’ bourbons have a spicy bite to them and a familiar flavor profile from the top to the bottom of the line. Here’s a comparison of their regular 5-bottle lineup:
Evan Williams Green Label. 80 proof, about $10. The “bargain priced” Evan is really a value bourbon like no other. Distilled by Heaven Hill, who is one of the only remaining family-owner bourbon distillers in the country, Green Label may not be considered as sophisticated as some of the higher end bourbons out there, it has a balanced yet spicy flavor profile. Because of the proof of Green Label, even though I usually like by bourbon with a lot of ice, I drink this one neat or in cocktails only.
Evan Williams Black Label. 86 proof, about $11. Black Label is our Simple Cocktails “well” bourbon. I always have a bottle on hand as I find it’s got the cinnamon-spice-zing that I love in whiskey. For $11 a bottle, it’s value is excellent, and it’s higher proof than Green Label, so I can ice it up when I sip it straight.
Evan Williams White Label Bottled-In-Bond. 100 proof, about $13. With the price and favor profile of White Label considered, I feel comfortable saying this is my favorite bourbon. I’ve not tried another in this price range that had the flavor profile I seek after (higher rye, higher spice) like this one. There’s a touch more burn with White Label as it’s higher proof than anything else Evan Williams produces. Like it’s little brothers, this bourbon serves a spice-forward balanced profile of cinnamon, caramel, clove and nutmeg.
Evan Williams 1783. 86 proof, about $15. As you can see, you can explore almost the entire line of Evan Williams bottles for less than $15 apiece. 1783 is a more specialized and, dare I say, delicate bourbon than the value line, though. While I’m not sure of the mashbill (the grains making up the bourbon), I suspect a little less rye and a little more wheat or barley in this one. It’s subtler and I found this is a better fit for drinking neat. I found the flavor set too delicate to pair with most cigars, too, which often pair better with a bolder whiskey.
Evan Williams Single Barrel Vintage. 86 proof, about $25. This is the best-of-the-best in Evan’s world. It’s a bottle at a price that you can easily keep 2 or 3 around to serve to guests and it’s quality is definitely good enough to sip alone, but the price won’t prevent you from considering it in a cocktail either (Old Fashioned, anyone?). It’s flavor profile is more in line with the colored-label brethren above, so a bit more spice and sizzle than the cool sweetness of 1783.