Why We Need Each Other

why we need each other

NPR recently ran a story called “What America Spends on Booze.” They say “out of every $100 American consumers spend, about $1 goes to alcohol. That hasn’t changed much over the past 30 years.”

So people spend the same on booze that they always have, but they found out that the vast majority (76%) of booze purchased in 1982 was bought to be served at home. That number is now approaching half, though, and I imagine it will continue to drop. Thirty years ago people primarily drank and served drinks at home, but that’s not true anymore.

Our cocktail making is increasingly falling into the hands of bartenders. Now, if every bar were Canon or Clyde Common, I wouldn’t be as concerned. But they’re not. Applebee’s and Chilis have bars, too, and I’m certain that folks are increasingly drinking poorly made cocktails from poor ingredients, like the high-fructose nightmare “Sour Mix.” That crap is $7 a gallon.

Let’s get back to home bartending, which my area of expertise, and it’s clearly where the crisis lies. When was the last time someone served you a martini or old fashioned at their house? I realize that as readers of this blog, you’re probably the exception to the rule. I started thinking, though, and I am willing to bet that in the 5 miles surrounding my house, there may only be 2 or 3 people (including me) that have a bottle of cocktail bitters in the cabinet. When I buy bitters at the grocery store, they’re on the bottom shelf and covered with dust. Doesn’t this mean that no one who lives near me can make a proper Manhattan or an Old Fashioned at home?

I started Simple Cocktails because I believe strongly that serving people drinks in our homes is becoming a lost art, even though it can provide massive joy. The graphic and story above tell me it’s true! As a culture, we are losing the community that once accompanied the cocktail party. I’ve found dozens of books at thrift stores about how to party, how to drink, when to drink, how to serve, but you know what? They’re all from the 60’s.

Here’s where we team up, dear readers: as I teach you how to do this stuff, will you commit to do it at home? Don’t spend $30 at Applebee’s – spend $30 on a bottle of bourbon and consider it an investment in your community. Then invite some whiskey lovers over and drink it! I’d love to hear your thoughts in the comments.

Home Bartender Christmas Gifts 2012

Home Bartender Christmas Gifts

December is here! It’s time to get your home bartender some gifts for a very Merry Christmas, so here are some gift ideas for the simple cocktail maker in your life:

Whiskey Disks. Large (1 3/4″ wide x 3/4″ high) freezable soapstones in a canvas freezer bag. Set of 4.

  • How much: $30.
  • Where: Amazon.
  • Buy for: the whiskey connoisseur who likes their drink neat, cool, and not watered down.
  • Buy because: these guys are actually stonemasons and they make a great product. The disks are large, smooth, uniform, and dishwasher safe.

The NEAT Glass. “Naturally engineered aroma technology” allows you to taste the full flavor of a liquor without the alcohol vapors in your nose.

  • How much: start at $19.
  • Where: Amazon.
  • Buy for: the booze aficionado with a great palate who likes to taste the subtleties of their alcohol.
  • Buy because: it’s a unique product with a lot of smart science behind it.

Bar10der. A 10-in-1 folding and portable bar tool for cocktails, beer, and wine. Like a Swiss Army knife with a strainer, stirrer, jigger, muddler, reamer, knife, channel knife, corkscrew, bottle opener, and zester.

  • How much: $50.
  • Where: Amazon.
  • Buy for: The home bartender who wants all their tools in one and make drinks at other’s homes, too. And they like pretty colors.
  • Buy because: it’s a product that combines all the essential bar tools into one.

Royal Rose Syrups. Natural and delicious simple syrups for cocktails, drinks, and desserts.

  • How much: start at $11.
  • Where: Williams Sonoma or online.
  • Buy for: the home bartender who wants quality ingredients for simple cocktails that lots of people will enjoy.
  • Buy because: they are tasty products that can ease the stress of home bartending.

Sea Stones. Freezable 1 1/4″ rough-cut granite cubes in a wooden presentation tray. Set of 6.

  • How much: $35, including the custom tray.
  • Where: Amazon, Bed Bath and Beyond and online.
  • Buy for: the whiskey connoisseur who likes their drink neat, cool, and not watered down.
  • Buy because: the presentation of the wooden serving tray is classy. Set this out on the table after dinner with whiskey glasses and people will ooh and ahh. No two are alike – they vary slightly in size and shape and vary in color from browns to greys to whites.

Don Quixote Brandy

Don Quixote Brandy

Spirit de Santa Fe Brandy is family distilled by Don Quixote, along with many other tasty products, in Northern New Mexico. Brandy is the result of distilling wine and along with cognac, which is simply brandy from a specific region in France, it’s the most popular companion to a lit cigar.

Don Quixote is proud that their products are all-natural, without added color: “We do not add any chemicals, flavorings, or coloring to our spirits after distillation. At Don Quixote, we give you what God and nature provided us.”

Spirit de Santa Fe Brandy is available at retail in New Mexico and from the distillery for $35 and it’s a tasty, natural, smooth spirit that you’ll enjoy after dinner. Straight, brandy is usually served in a snifter (see photo above), so your hand can warm the spirit slightly as you drink. The most popular brandy cocktail is a Sidecar:

Sidecar

  • 2 oz brandy
  • 1 oz triple sec (orange liqueur)
  • 1 oz lemon juice
  • shake with ice and strain into a chilled cocktail glass
  • garnish with a lemon wedge or rind

Big Gin

Big Gin

Big Gin is the first product distilled by Captive Spirits in Seattle, Washington, with its first batch of gin distilled this year (2012). The only distillery in the Ballard neighborhood, Captive sells Big Gin at the distillery and throughout Washington at several retailers.

Gin always contains juniper, but it’s the combination of herbs, spices, and flavors that makes each brand unique. Big Gin is the spiciest gin I’ve ever tried: though it starts with juniper, it finishes with a big cinnamon/clove finish. Oh, now I get the name! Big Gin is bold and flavorful, certainly not as mild as Hendrick’s or Caorunn. Whiskey lovers may want to buy a bottle of Big if they haven’t yet found a gin they like.

My favorite way to drink Big Gin is on the rocks with an orange slice, and I imagine I may drink the whole bottle this way. Here’s a simple martini variation featuring Big Gin:

Big Martini (by Greg Mays)

  • 2 1/2 oz Big Gin
  • splash of dry vermouth
  • 2 dashes of orange bitters
  • stir with ice and strain into a chilled cocktail glass
  • garnish with an orange peel twist

RumChata

RumChata

Out here in the southwest United States, we have a tasty beverage called Horchata (OR-cha-tah). It’s a sweet, creamy drink that’s a combination of rice, almonds, cinnamon, and other flavors. You might see it served out of a big glass jar by ladle or out of a waterfall juice machine.

RumChata takes this Mexican restaurant staple and bottles it with rum for the grownups. It’s a cream liqueur, similar to Baileys, and it is low in alcohol (13%). It’s got a great flavor and will only put you out $20 a bottle.  Add a shot of RumChata to a cup of coffee, or in this rum take on a White Russian:

Chata Café Cream (by Greg Mays)

  • 1 oz RumChata
  • 1 oz Kahlua
  • 1 oz rum
  • 1 oz milk
  • combine and stir in a old fashioned glass filled with ice
  • garnish with a cherry

Ransom Old Tom Gin

Ransom Old Tom Gin

Old Tom is a type of gin that dates back to the 1700s, and it ends up being the hybrid of London dry gin, genever, and whiskey (yes, whiskey). The legendary root of the “Old Tom” name is that in English alleyways during the gin craze, wooden cats would adorn the walls outside bars, and upon inserting your coin into the old tom cat, a proper dispense of gin would pour out, and you could be on your way after a slurp!

I started this review, then, by constructing a wooden cat dispenser in order to properly taste this gin.

I’m just kidding. It’s become a bit of a life’s goal for me, though, to try every gin that I can, and once I discovered that some new companies have begun distilling Old Tom, I had to get my hands on some. From what I can tell, only one brand of Old Tom gin is distilled and distributed in the United States: Ransom.

Old Tom is a sweeter gin than London dry, but more “gin-like” than genever. Ransom Old Tom’s base is malted barley (like scotch), and it’s aged for a short time in barrels, so I had no idea what to expect flavor-wise. I suppose I thought I would be drinking some sort of Southern Comfort-style sweet whiskey with some juniper flavor?

Now that I’ve cracked off it’s wax seal and had a taste, I can tell you that Ransom Old Tom is astounding gin, tasting completely gin-like and familiar, but with an added spice and a tiny sweetness that lingers long on the tongue. Ransom Old Tom is most definitely perfect in a Gin Old Fashioned:

Gin Old Fashioned

  • Add 1 sugar cube (or spoon of sugar) to an old fashioned glass
  • Douse with 3 dashes of Angostura bitters
  • Add a splash of club soda and stir well
  • Fill glass with ice, add 2 oz of old tom gin, stir until cold
  • Take a piece of orange peel, squeeze over the glass and rub it around the rim
  • Top with another splash of club soda
  • Garnish with the orange peel and a cherry (I wrap the cherry in the peel)

Ransom Old Tom Gin retails for $37.

Ole Smoky Tennessee Moonshine

Ole Smoky Tennessee Moonshine

Though I’ve grown up in the southwest U.S., I was born in east Tennessee. Ole Smoky Tennessee Moonshine is distilled in Gatlinburg just down the road from where I was born, and it’s bottled in a true southern relic: a sealed mason jar. Their products include jarred Moonshine Cherries, White Lightnin’, and other moonshine flavors, some of which are only available from their distillery store in Tennessee.

I got the chance to try some of Ole Smoky’s newest flavored moonshines: Blackberry and Peach. These are technically liqueurs because they’re a low 20% ABV and are sweet. They taste very natural and sweet sipped after dinner as cordials, and they’re pretty great in these simple cocktails:

ole smoky cocktails

Back Porch (by Greg Mays)

  • 1 1/2 oz bourbon (a sweeter one, like Maker’s Mark)
  • 1 1/2 oz Ole Smoky Blackberry
  • 3 dashes of Black Walnut bitters (Amazon link)
  • Stir with ice and strain into a chilled cocktail glass with a lemon twist

Gourd Bird (by Greg Mays)
My great grandma and great grandpa used to sit out on the porch in Tennessee watching birds build nests in hollowed out gourds they’d make for them. I named this cocktail after that.

  • 1 1/2 oz vodka
  • 1 1/2 oz Ole Smoky Peach
  • 2 dashes of Whiskey Barrel Aged bitters (Amazon link)
  • Stir with ice and strain into a chilled cocktail glass with an orange twist

Wheeler’s Western Dry Gin [+ Giveaway]

Wheeler's Western Dry Gin

Santa Fe Spirits has proudly introduced Wheeler’s Western Dry Gin to their spirits catalog this fall. As we learned with Aviation, Western Dry Gins are similar to London Drys, but usually have an additional stand-out flavor accompanying the juniper.

In Wheeler’s, the standout botanical is Osha Root, known for it’s “spicy celery” flavor and scent. Osha is indigenous to the southwest, and a good fit for this gin. Flavor-wise, Wheeler’s is like a London Dry style gin from serving through swallowing, but as you swallow it, the veggie/earthiness of the Osha sneaks in there. The finish is clearly spicy celery: Osha and Sage. Because Wheeler’s stand-out botanical has vegetation flavor, Fernet Branca is a good complement for Wheeler’s in a cocktail:

Wheeler’s Hanky Panky

  • 1 1/2 oz Wheeler’s Gin
  • 1 oz sweet vermouth
  • 1 dash Fernet Branca
  • Stir over ice, strain into chilled cocktail glass. Garnish with a celery stick.

Wheeler’s is available at most local Albuquerque and Santa Fe retail liquor stores, and online from the distillery. Santa Fe Spirits has offered Simple Cocktails readers a chance to win a Wheeler’s prize pack, including:

  • Wheeler’s Gin shirt
  • Santa Fe Spirits rocks glasses
  • Santa Fe Spirits Glencairn tasting glass
  • Santa Fe Spirits mini flask

To win, just leave a comment below and tell me where would you love to be while you’re sipping this gin? Winner will be selected at random on or around December 10, 2012 and will be contacted by email. U.S. residents only.