The past year or two, I’ve begun to see non-alcoholic versions of popular liquors appear on store shelves and in social media advertisements. There are NA versions of every major base spirit that are made by one or both of the brands in this post, but today we’re going to focus on Ritual and Monday’s Whiskeys.
Whether you bill it as “Zero Proof” (Ritual) or “Zero Alcohol” (Monday), the effect is the same. These are whiskey-flavored whiskey substitutes without a drop of alcohol. There are, of course, several reasons for such a thing, and with the 2020 pandemic increasing many people’s alcohol intake, there may not be a better time to introduce these. They each make for a good cocktail whiskey substitute as well.
Both Ritual and Monday seem to base their flavor profiles on American whiskeys, the bourbons or Tennessee whiskeys we’re familiar with. Scotch drinkers may need to look for other brands to fit their bill.
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