Category Archives: whiskey

Genever: “Dutch Courage”

boomsma genever

Genever (or jenever), pronounced “YUH-nee-vur,” has it’s roots in the Dutch word for juniper, as that’s the primary botanical in it, similar to gin. Genever is the most popular spirit in the Netherlands. There are a few brands of genever available in the U.S.: Bols and Boomsma, and American-made “genever-style” Genevieve, but only one is currently distributed to New Mexico, and that’s Boomsma.

There are two types of Boomsma Genever, jonge and oude, and they’re very different from each other. Wikipedia summarizes it great: “Jonge genever has a neutral taste, like vodka, with a slight aroma of juniper. Oude genever has a smoother, very aromatic taste with malty flavours. Oude genever is sometimes aged in wood; its malty, woody and smoky flavours lend a resemblance to whiskey.”

I made the mistake of expecting genever to be like gin when I first opened the bottles. Like it says, there is a light aroma of juniper to the jonge genever, which I smelled when I first opened the bottle, but that was it. After tasting the jonge genever, it was very much like vodka, with a very faint hint of herbs. The oude tasted a lot like American whiskey, which was frankly pretty alarming for me as I’m normally not a fan of American whiskeys.

boomsma genever

Once I got over the fact that I was not dealing with gin (it took me 2 days), I made a Holland Martini with the jonge genever. It was really good, and unique enough that I’d recommend it as a herbal alternative to a vodka martini:

  • 2 oz jonge genever
  • 1/2 oz dry vermouth
  • olive garnish
  • stir, strain into a cocktail glass

I also found a recipe to use the oude genever in the Holland Razor Blade:

  • 2 oz oude genever
  • ¾ oz lemon juice
  • ¾ oz simple syrup
  • shake, strain into a cocktail glass
  • sprinkle a pinch of cayenne pepper over the top
holland razor blade cocktail

Surprisingly, the Holland Razor Blade was good and very easy to drink.  I didn’t like the taste of oude genever straight, but it worked really well in a cocktail, just like the jonge.

I would ultimately describe genever as a botanical/interesting alternative to vodka and whiskey, but not much of a gin alternative. As a bartender, genever is a great tool for some variety in your cocktails. As a gin lover, the jonge will give you an occasional alternate flavor to London Dry, but will not ultimately replace your Tanqueray.

Boomsma Oude and Jonge can both be found in Albuquerque at Jubilation Wine & Spirits.

Santa Fe Spirits Distillery Tour

santa fe spirits sign

I had the pleasure of taking the VIP tour at Santa Fe Spirits in Santa Fe, New Mexico.

Santa Fe Spirits distills unaged Silver Coyote Whiskey, Expedition Vodka, and SF Spirits Apple Brandy.  They have been in business since Spring of 2011 and plans are in currently the works for gin and single malt whiskey, too.  On the day I went, I had the pleasure of meeting everyone: the owner Colin, their distiller Nick, and their all-around good guy Sean.

santa fe spirits distillery

Sean served as my tour guide and showed me the distilling equipment and warehouse.  Everything is distilled at least twice, with the vodka going through 6 cycles of distillation.  Malt is the basis for their whiskey and corn is the basis for their vodka and both are distilled very traditionally.

The first batch of Apple Brandy is sold out there at the distillery (though you may still be able to pick up a bottle at a New Mexico Trader Joe’s) and they were in the midst of aging batch #2.  It’s made in the traditional calvados style and the genesis of it was in Colin’s backyard apple orchard.

santa fe spirits tasting room

I did, however, have the opportunity to try Silver Coyote Whiskey and Expedition Vodka (both are great).  Sean is very knowledgable and between him and SF Spirits’ distiller Nick, I had all the information I could want.  Nick told me about their future plans for distilling gin and gave me tastes of some botanicals for that, too.

It’s important to note that their Silver Coyote Whiskey is unaged, which means it’s a clear whiskey, and very unique.  It tastes like whiskey for sure, but as Sean described it, a whiskey drinker may or may not like it, and folks who usually like clear spirits tend to like it quite a bit.  I agree as it’s the best whiskey I’ve had yet, and I’m a gin lover.

Sean also served me a bit of their barrel-aged Manhattan, which they can serve you when you go to Santa Fe Spirits for cocktails.  Bitters, sweet vermouth, and Silver Coyote in a little mini-barrel makes an outstanding cocktail and I made myself one at home, too, to make sure I was right about how good it was.

All in all, it’s a treat to visit SF Spirits, and the team there is stellar at what they do. I have found their whiskey and brandy at Trader Joe’s in Albuquerque and you can search nearby places to buy their products by clicking here.

customer service technology

The importance of customer service can never be under estimated. Customer service can be as important as the products you’re selling, investing in good customer services if usually one of the best sales tips a business owner can follow. So what if you’re not up for an on-site conversation or are not willing to personally take the time to resolve your concerns? You can still have a conversation with customers through online chat tools like Skyscanner and support tickets, which often contain more information and a way for the customer to connect with the team behind the product.

Startups interested in applying for funding should checkout an incubator who also offers experts in the industry to help.

The Future of Customer Service: 12 Trends to Test in 2020

Your Chat Service Can Help

Chat isn’t new, but it’s still growing at a rapid pace. Although it was previously reserved for more business-oriented communication, today’s chatbots allow users to chat with services from brands like PayPal, Amazon and Microsoft, to companies such as Spotify and Zappos, to universities and nonprofits.

However, one of the biggest reasons why chat bots are being used at such a rapid pace is because of their low cost. The average number of users that use a chatbot is about 140 a day, which means if you have 1,000 users that would equate to $20,000 a day in revenue. If that’s not enough revenue, there is also the fact that a bot is much more efficient than a human employee or contractor. Bots are typically more affordable, cheaper and faster to set up because they do not require the hiring of a human agent or contractor. Furthermore, many companies are now including chatbots as a part of their chat experience, rather than on the front end. For example, Slack’s Bot API allows companies to create bots with pre-defined phrases, chat with the bot by speaking to it and for companies that use Slack to integrate with their chatbots the Bot API makes it easier than ever to integrate chatbots into their experience.

Bots can be used to deliver your services, enhance user engagement and increase revenue from existing products.

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