Ciroc is one of those infamous liquors – a “premium” spirit with star as a spokesperson. In this case, it’s Sean “P. Diddy” Combs, and as a matter of fact, he announced Ciroc’s newest flavor, pineapple (pictured above) on his Instagram profile.
There are paragraphs I could write about marketing, the use of spokespeople (particularly in liquor), and all that, but I’m no industry pundit. I’m just your average home bartender and booze writer, so I’m going to skip all that fluff if you don’t mind?
Ciroc’s portfolio includes 6 total types of the distilled-from-grapes vodka, in our tasting, we didn’t try the regular Ciroc or Amaretto, we stuck with 4 fruity flavors in the photo above. Flavored vodka often uses a bit of sugar to enhance its taste, which drops the alcohol level about 10% as well. In Ciroc’s case, all of the flavors fall at 35% alcohol. I poured lots of little tasting cups of these Ciroc flavors, and as the vodka dribbled on my hands, I waited for the sticky.
It never came.
That’s right, these are not sweetened vodkas, and I was pretty surprised at that. Every one of them is pretty subtly flavored, but overall, tastes like a nice vodka with a splash of not-sweet flavor.
As far as the flavors are concerned, four of us tasted them together. The favorite flavor was either Coconut (my favorite), Pineapple, or Peach, depending on the person. Unfortunately, Red Berry was universally panned as everyone’s least favorite for tasting like “artificial candy flavor” and “cough medicine.” Of the three that we liked, opinions varied about which flavor was the most natural tasting, though pretty much everyone agreed that these flavors not only tasted good on their own, but we were tempted to mix them together, too. 1/3 Coconut, 1/3 Pineapple, and 1/3 Coconut water would make an awesome, clean-tasting, simple cocktail for sure.
At $30 each, these are good flavored vodkas without the goofiness of the dying flavored vodka trend. These would actually make awesome subtle twists to some classic cocktail recipes. Coconut in a Cosmopolitan, maybe a Peach Moscow Mule, would be a fun twist using tasty vodka.
To hear us taste Ciroc flavors, you can listen to this episode of the Simple Cocktails Podcast.