Part of what I do here at Simple Cocktails is give some extra (deserved) attention to my local distilleries. As of this month, 5 distillers have raised up in New Mexico, and I love to make sure they get all the exposure they can through this blog.
By my accounts, this is the first rum to be available from our current roster of distilleries. Adding the piñon has an interesting effect of both flavoring and “wood-ing” the rum to age it quicker. While this is by no means an aged rum, it has spent a few weeks in a barrel, and the macerated pinon shells are very brittle and woody too.
I initially tasted Rojo at a cigar/rum pairing event here in Albuquerque, and it was a good fit with a stogie. Later on, I tried it on it’s own, and it’s a little young yet to be a sipping rum, but it’s close. The flavor is good and the piñon element is really tasty, a bit oily and toasty too, but it feels like a little more time to mellow in a barrel would be great to get this to a “sipping” level. For cocktails, on the other hand, this is a good mixing rum, and makes tiki drinks pretty uniquely tasty. At $25 a bottle, it’s a worth first run at a unique southwestern rum.