I must confess that Basil Hayden’s has had me a bit dumbfounded since I first broke the seal on this bottle. This is my first time sipping Hayden’s, and so I drank it the way I like to drink lots of my bourbons: with a lot of ice.
I was disappointed. I found it to be watery and extremely mild on my initial tasting of it. Instead of writing off Hayden’s as a bourbon that I don’t like, I began to research it to see how I might be approaching this bourbon wrong.
I had the incredible chance to attend New Mexico Cocktails and Culture this past weekend, and one of the speakers was Beam’s Master Mixologist Bobby G. Basil Hayden’s is a Beam product, so I asked him about it. Bobby told me two things that were helpful: First, Basil Hayden’s is a very mild bourbon, so it should be sipped neat and not on the rocks. Second, it’s the Beam bourbon that has tested to be the most popular with women.
From there, I consulted my favorite bourbon book: Bourbon Curious by Fred Minnick. There is a summary of Basil Hayden’s overall: founded in 1992, owner by Beam Suntory, and named after a famous Kentuckian. But then, a little earlier in the book, under Tricks to Getting Used to Bourbon, I read: “My favorite starter bourbon is Basil Hayden’s, because it’s 80 proof and carries some nuances.”
There you go. Basil Hayden’s is a mild, approachable starter bourbon with notes of citrus (especially orange) and mild tea with basically no spice. Enjoying it neat or in a 3:1 Manhattan is a great way to ease someone into the world of bourbon.