Time for a quick review of what an herbal liqueur actually is. It’s sweetened, which makes it a liqueur. Herbal means you have various herbs seeped into the liquid as it’s made: bitter herbs, sweet herbs, and all variety of spices. Similar herbal liqueurs include stuff like Chartreuse, Drambuie, or the many Amaros.
Underground Herbal Liqueur is distilled by Ogden’s Own in Utah (I’ve recently covered Five Wives and Porter’s Fire from them, too) at 40% alcohol and sells for a very reasonable $20. The flavor of Underground falls somewhere around Jägermeister and Fernet Branca. It’s a minty, syrupy, flavorful elixir, and like Jäger, they recommend you serve it very cold (Jäger wants you to keep their liqueur in the freezer).
So at a pricepoint similar to Jägermeister and lower than Fernet, the question is really why choose Underground? Because it tastes better, that’s why. The herbs and the minty finish, while syrupy, are balanced together very well and complement the spicier flavors of clove and cinnamon too. As a digestif, it’s a great-tasting dessert. You don’t really need to freeze Underground, either, because it tastes really good at any temperature. Though I love Fernet, a lot of people don’t, and the drinking masses will certainly find Underground comparatively better-tasting.
With the claim to “America’s first herbal spirit,” a great taste and a great price, too, there’s no reason not to pick up a bottle of Underground next time you visit the liquor store.